Daylight through the yearLongest day (Jun 21): 15 h 26 min6:01 am – 9:27 pmShortest day (Dec 21): 8 h 56 min8:12 am – 5:09 pm
Sun todaySunrise –Sunset –
People8,133 residentsin the ZIP code areaMedian age 45.73,193 householdsMedian household income $54,028Median home value $156,900Median rent $874 a month86% of homes owner-occupiedMedian property tax $1,779 a yearSource: US Census Bureau, American Community Survey 2020-2024
Work and commuting7.1% unemployment rate49% of adults are in the labour force, 3,099 employedMain industries: education and health care 21%, manufacturing 20%, retail 11%Average commute 34 minutes73% drive alone, 14% car-pool, 1% walk or cycle, 8% work from homeSource: US Census Bureau, American Community Survey 2020-2024, ZIP area
Education and languages11% of adults have a bachelor's degree or higher86% finished high school, 5% hold a graduate degreeLanguages at home: English only 95%, German or Dutch 2%, Spanish 2%Source: US Census Bureau, American Community Survey 2020-2024, ZIP area
ClimateWarmest month July: highs 81°F, lows 57°FColdest month January: highs 28°F, lows 13°F38 in of rain a year, on about 80 dayswettest month August61 in of snow a year, on about 44 days8 days above 90°F, 168 nights below freezing in a typical yearSource: NOAA 1991-2020 Climate Normals, Big Rapids Wtp station, 16 mi away
Nearby landmarksTrout Lakelake · 3.2 miLake White Cloudlake · 2.0 miNCT TRAILHEAD - M-20trailhead · 3.9 miM-20 MOTORSPORT TRAILHEADtrailhead · 5.0 miBRUSH LAKE RECREATION AREA CAMPGROUNDcampground · 5.3 miTWINWOOD LAKE RECREATION AREAcampground · 7.6 miSource: USGS Geographic Names Information System
Parks and public landsAirport Parkpark · 1.7 miCity Parkpark · 2.5 mi · 60 acresNewaygo Prairiestate conservation land · 8.5 mi · 109 acresPublic Water Access Sitestate recreation area · 9.7 mi · 80 acresManistee National Forestnational forest · 11.9 mi · 538,905 acresKarner Bluestate conservation land · 10.0 mi · 81 acresSource: USGS Protected Areas Database (PAD-US)
EarthquakesNone of magnitude 3 or more within 50 miles since 1970Source: USGS Earthquake Catalog
Natural hazardsOverall risk Relatively LowNewaygo County, MI, compared with all US countiesHigher-risk hazardsWinter weather Relatively HighStrong wind Relatively HighSource: FEMA National Risk Index (county level)
Air quality42% of days had good air in 2025153 of 365 days measured203 moderate, 7 unhealthy for sensitive groups, 2 unhealthy daysMedian index 52, worst day 163main pollutant: fine particles (PM2.5)Source: US EPA Air Quality Index, nearest monitors: Kent County, MI, 39 mi away
Internet at home81% of households have a broadband subscription38% have cable, fibre or DSL23% rely on a mobile data plan alone16% have no internet at homeSource: US Census Bureau, American Community Survey 2020-2024
Drinking waterWhite Cloudserves 1,408 people from ground waterNo health-based violations since 20212 monitoring or reporting violations since 2021Source: US EPA Safe Drinking Water Information System, largest system serving the town
Elevation877 ft267 m above sea levelSource: USGS 3D Elevation Program
Local servicesHospitalSpectrum Health Gerber Memorial Hospital12.7 miPost officeWhite Cloud Post Office2.2 miTown hallWilcox Township Hall1.4 miPoliceWhite Cloud Police Department1.8 miFire stationWhite Cloud Area Fire and Rescue Department1.4 miSource: USGS National Structures Dataset
Getting aroundAirportMuskegon County Airport MKG37 miMajor airportGerald R. Ford International Airport GRR49 miInterstateI-9636 miUS highwayUS 13113 miAmtrakGrand Rapids, MI GRR43 miCoachBig Rapids (Bull Dog Square)Indian Trails15 miSources: OurAirports; US Census Bureau TIGER roads; Bureau of Transportation Statistics NTAD
Distances in these cards are measured from the centre of the 49349 ZIP area.
